New PDF release: Food Hawkers: Selling in the Streets from Antiquity to the

By Melissa Calaresu,Danielle van den Heuvel

road proprietors are ubiquitous the world over and all through historical past. they're a part of virtually any distribution chain, and play a big function within the advertising of buyer items relatively to poorer shoppers. concentrating on the meals trades, this multi-disciplinary quantity explores the dynamics of highway promoting and its impression on society. via an research of meals hawking, the quantity either showcases the most recent effects from a subject matter that has visible the emergence of an important physique of leading edge and adventurous scholarship, and advances the certainty of highway merchandising and its impression on society by means of stimulating interdisciplinary and cross-disciplinary discussions. masking a time span of roughly millennia, from antiquity to the current, the ebook comprises chapters on Europe and Asia, and covers a various diversity of topics reminiscent of the identification of nutrients dealers (in phrases of gender, ethnicity, and social status); the function of the road vendor within the distribution of foodstuff; the selling of nutrition; nutrition investors and the institution; the illustration of meals hawkers; and road investors and fiscal improvement. by way of taking a dynamic process, the gathering has enabled its members to go disciplinary obstacles and interact in discussions which expand past the bounds in their personal educational fields, and hence supply a clean appreciation of this historical phenomenon.

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Food Hawkers: Selling in the Streets from Antiquity to the Present (The History of Retailing and Consumption) by Melissa Calaresu,Danielle van den Heuvel


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